The main advantage, in comparison to the binary yes/no questions, is that it offers more degrees of agreement or disagreement.īy offering more degrees of opinion, you’re more likely to receive valuable and relevant feedback from the questionnaire takers, especially when it comes to less concrete concepts that can’t be easily measured. The main purpose of a Likert scale survey is to measure attitudes. Unlike binary questions, which offer only two answer options, Likert scale questions are characterized by a wide range of options to choose from, usually ranging from one extreme (e.g. You can use it for FREE from your LeadQuizzes account dashboard.) (Speaking of a FREE template, click here to preview our Likert Scale Survey template. It enables questionnaire takers to express their attitude by choosing one of the given answer options.įor example, the question below is based on the Likert scale. Today, the Likert scale is one of the most popular and reliable ways of measuring perceptions, attitudes, and opinions. While looking for an effective way of studying and measuring human attitudes and the factors that underlie those, the Likert scale creator, American social psychologist Rensis Likert, came up with a scale for attitude measurement.
Okay, let’s now dig a bit deeper into it, starting with a brief Likert scale definition. It’s available to users on free trial too!
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